How to Outsmart Your Natural Products Competitors with a SWOT Analysis

Published on July 28, 2011 by
Natural Products SWOT Analysis

Outsmart your Natural Products Competitors

When you are creating new web pages or marketing materials, it is tempting to jump right in and start writing everything you know about the new product. You have superior products, so what’s the problem?

Having a clear handle on the trends in your market is only part of the mix. You have to be aware of what your competition is doing so that you present your products as the unique solution.

A SWOT Analysis is simple, and helps you get a clear handle on your current opportunities and strengths.

SWOT stands for: Strengths, weaknesses, opportunities and threats. Going through the process is a bit like going for therapy. The process forces you to assess who you are and what you’re good at, and what you can do better. Once you identify your strengths and opportunities, the rest of your marketing will be much easier.

Here’s how to do it.

Strengths: What are your company’s internal and external strengths? For example, do you have a one-of-a-kind product, or a unique ingredient? A simpler delivery system? Better pricing? Experienced staff who answer questions by email or phone? Suppliers who ship faster or farther? This is the time to brag about everything your company offers.

Weaknesses: No matter how well your business is doing, there are always some weaknesses to overcome. For example, could your company improve certain processes or products? Provide more information or support? Being aware of your weak spots helps you overcome them.

Opportunity: Seeing an opportunity is probably the reason you went into business in the first place. For example, you may have noticed an emerging trend and have a product that few other sites are offering to meet this need. You may be at the forefront of a new market, and see opportunities for rapid growth. You may have an established brand that people flock to, or have built deep relationships with customers over time. These are all opportunities to focus on.

Once you establish your opportunities, you can use SEO (Search Engine Optimization) to optimize your site for your key words, giving you greater visibility than your competitors who are not optimized.

Threats: To be viable, every business has to see opportunities for growth. Every business also has threats that can put them under if not addressed. For example, most businesses are at the mercy of the economy to some extent. Other threats could include an employee who leaves and starts a competing business, rising prices for key ingredients, or new competitors with stronger marketing or unique products.

Spend some time creating your SWOT analysis, and even doing an SWOT analysis for your key competitors. It will give you a clear idea of where to focus so you can launch marketing campaigns or update your website to outsmart your competition.

For more fresh tips, be sure to download my free report: 5-Step System to Generate Fresh Customers Daily at Call for a free appraisal of your website at: 514 336-4339. I look forward to having a virtual organic coffee with you!

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