One Simple Step to Skyrocket Your Health Practice or Business

Published on April 25, 2016 by
Skyrocket your health practice by writing a book about your expertise.

Skyrocket your health practice by writing a book about your expertise.

Several years ago I picked up a book in the health-food store where I shop. It was for a supplement that I'd never heard of.

The book was well written, and had compelling information about the benefits of this supplement. I became so intrigued that I bought the supplement, and have taking it since then.

That’s the power of a book. Books change lives, and they certainly can change businesses. If you’re looking for a way to stand out from the natural health crowd, here’s a strategy: write a health book.

It might be your most powerful passive marketing tool ever.

1. Build your brand and stand out in a crowded marketplace

How many health books have your read that present a few fresh ideas at the beginning, and then disintegrates into tedious, repetitive content?

This is because publishers want to print a physical book that looks like it’s filled with wisdom.

Since a standard book is 250 pages long, a book has to look like other books to be priced at the same amount. No one will pay $17.95 for a 10 page book that's competing with books more than 200 pages long.

Many health books make a few valuable points, and then either repeat themselves or pad the remaining pages with less useful content.

And writing a 250 page book packed with unique content takes a lot of time and research, with no guarantee of sales.

2. Just provide useful information

Digital books don’t have a standard minimum page-count. They can be as short or as long as you want them to be.

If you provide helpful, relevant information that helps your readers solve a health problem, they won’t care if you say it in 20 or 60 pages.

Short books are easier and faster to write. So you can produce them quickly, and establish yourself as a health authority.

3. Publish easily and inexpensively 

Big publishing houses take a long time to publish your book because there are many steps in the process, and it's expensive to print large quantities of books.

That’s why you need an agent and a publisher, both of whom are very difficult to get.

Publishing companies spend a great deal of money on each new book, gambling that they will sell thousands of copies. The majority of published books never make any money, and are a disappointing waste of the author's time.

Now the game has changed. You can easily format and convert your manuscript to a PDF, and upload it yourself to Amazon.

You can also use inexpensive or free resources to convert and distribute your book to all the major digital retailers such as Nook, Kobo and iTunes.

4. Save on printing and design costs

You don't have to invest in a fancy cover design, although a riveting design always attract eyeballs.

And you don't have to print thousands of copies of your book, as I once did, only to see them gather dust in a basement.

I’ve had the experience of watching a truck roll into my driveway, after I paid for a print run of 2000 books. I still have a few boxes of these books languishing under a bed.

With digital books you don't invest much because you don't have to carry inventory. Your E-book can stay forever on the "shelves" of various retail sites and on your own website.

If you don't sell well immediately, no one will rip off the cover (as they do, shockingly, in retail outlets) or toss it into the remainder bin. You may see a small but steady trickle of sales build up over time, translating into substantial earnings in the long run.

Even more important, your book is selling your health services or products – which is your real goal.

Best of all, it's helping people heal.

5. Reach customers across the world

Publish digitally to reach customers worldwide, easily and inexpensively.

Publish digitally to reach customers worldwide, easily and inexpensively.

Think of the power of reaching thousands of your potential clients worldwide through Amazon.com and other online retailers.

If only a few people read your book and go to your website, each customer can bring you thousands of dollars in sales over time – sales that you would never have gotten otherwise.

You don’t have to write a masterpiece on the subject. You just have to contribute something valuable to the conversation.

If you present your ideas in an engaging and straightforward tone, and if the information is useful, people will be happy to have read your book, increasing your brand awareness and sales.

Bottom line: 

By providing helpful information in your book, you’re building trust, authority and credibility. You'll sell your natural health products or services without pressure, building long-term loyalty.

This one simple step to writing and publishing your health book may become one of your most powerful marketing tools.

Writers change the world, one reader at a time.

Right now, you’re probably thinking, “All that sounds great, but I don’t know where to begin. How do I write my book, and what’s the best way to publish it?”

Let’s face it. Writing and publishing a book is a daunting task if you’ve never done it before.

That’s why I’m delighted to offer you a roadmap to get your book out into the world.

write a health book

It’s free! But in exchange, I’m asking a very small favor of you, so I can help you further.

Please shoot me an email, answering these 4 questions, and I’ll send you the roadmap right away.

  1. What kind of book do you want to write?
  2. What is your biggest stumbling block in writing and publishing your book?
  3. What would it mean to your business or practice, and to you personally, to get your book out into the world?
  4. What would the cost be to your business or practice if you DON’T write and publish your book?

Just copy and paste these 4 questions, with your answers, into an email and send it to: Lynda@LyndaGoldmanCopywriting.com I will reply within 24 hours (probably sooner) with your roadmap. Thanks so much, I look forward to hearing from you!