You’ve heard these myths everywhere:
You can be a best seller on Amazon, quickly and easily.
You have to be a New York Times bestselling author to become rich and famous.
Why do we buy into them? Because we are naturally competitive, so we want to be the best.
And we have the idea that becoming a bestselling author will bring us money and prestige.
This can be true, but your book doesn’t have to be a bestseller to gain clients and build your business or practice.
Click here for a free road map: 10 Steps to Your Health and Wellness Book
Myth #1: Your book has to be a bestseller to help you reach your goals
As soon as you hear about writing a book, you feel the pressure to create a bestseller. But do you really need a bestseller to achieve your goals?
The first step is to be realistic about what you can achieve, and why you are setting these goals.
For any book to become a New York Times bestseller, it takes a rare combination of luck and timing, and a massive amount of marketing. You have to write the right book, get the right publisher, and publish just at the right time when people are interested in your topic.
Most important of all, if you're writing a health book, you need an audience, also known as a platform.
Publishers are only interested in authors who have a large fan base of eager buyers, either on their own mailing lists or on social platforms - preferably both.
And if you self-publish, you need this large audience and ongoing marketing even more, because the stakes are much higher now that anyone can publish a book on Amazon.
...Maybe a bestseller isn’t necessary at all. If you want to sell more natural health products or services, writing a book is about the best vehicle for helping you reach your goals.
It showcases your expertise, and helps people know, like and trust you.
You don’t need a bestseller to achieve this.
Myth #2: A bestseller will make you rich.
New York Times bestselling books do sell tons of copies. The authors make a lot of money, but they are the exception.
Most books never reach that status.
With the new opportunities for self-publishing, millions of books are being published and sold on Kindle for very low fees. Most of those authors don’t make much money from the book itself.
So why are so many health professionals and business people taking the time to write these books? Because books are fantastic lead generation tools.
Amazon is one of the biggest search engines in the world, and people who go there are looking to buy something. So having a book on your topic in Amazon can lead people to your website, and that translates into sales of your products or services.
Myth #3: A bestseller will make you famous.
There’s a saying that everyone will be famous for 15 minutes.
If you'd been the first person to write about the Paleo diet and get on the Dr. Oz show, you may indeed have become famous from your book.
But most people aren’t that lucky. The good news is that you don’t need to become famous to everyone – just to your target audience.
Here’s what you can achieve, fairly easily:
Write a book that’s laser focused on your audience’s main problems.
Say you specialize in holistic medicine for children and you write about solutions to a specific problem you see frequently in your practice. Or you sell supplements, and you know that back pain is a problem for a significant number of your clients.
Write a targeted book that helps your clients solve their problems. It will showcase your knowledge, and position you as an expert in your field.
Voila – you are now “master of your domain”. And that can easily translate into more sales of your services or products.
Who needs a bestseller when you can achieve your goals without that added pressure?
Need help writing your health book?
If you're feeling the pressure of writing your health book, chances are you don't know where to begin.
That's why I created this road map for you. It's FREE. Just click here: 10 Steps to Your Health and Wellness Book
Click here for your free road map: 10 Steps to Your Health and Wellness Book
I look forward to hearing from you!