All I Want for New Years is…. More Natural Product Sales?

Published on December 11, 2014 Lynda Goldman

As the year draws to a close, I always reflect on my business in the past year, and what I would like to achieve in the coming year.

If you sell natural products or holistic health services, your wish list probably begins (and possibly ends) with: More natural product sales ...

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3 Favorite Marketing Books of 2014 for Selling Natural Products

Published on December 5, 2014 Lynda Goldman

Has 2014 been a year of learning and growth for you? My shelves are groaning from the weight of the new books I read this year.

The two topics I’m passionate about are natural health and marketing, so I’m blessed to be doing what I do: helping natural product companies ...

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5 Myths of Natural Product Online Marketing

Published on November 28, 2014 Lynda Goldman

Do you market a natural product or holistic health practice online?

If you’re struggling to get traffic or make sales, you’re not alone. But it’s likely you have fallen for one or more of these myths:

1. You believe that online marketing is somehow easier than opening a brick-and-mortar store.

...

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3 Secrets to Getting Natural Health Newsletters Opened

Published on October 15, 2014 Lynda Goldman

Relationship Marketing is the #1 way to build a loyal following of customers, and natural health newsletters are the best way to build that relationship.

Your natural health newsletter is a classic tool for bonding with your readers, because you reach them in their personal space, their inbox. It’s a ...

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ABCs of Marketing Natural Health Products Online

Published on September 4, 2014 Lynda Goldman

September is back to school time, and for young children, that means learning the ABCs.

Beyond the alphabet, learning your ABCs is a kind of mantra that you can apply to whatever you do.

For example, sales people have this phrase drummed into their heads: ABC: Always Be Closing.

...

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How to Pull a Needle Out of a Haystack for Natural Products Sales in 2014

Published on September 1, 2014 Lynda Goldman

Millions of people might benefit from your natural products – if only they know you exist, and pay attention to your marketing promotions.

Online or offline, getting good, paying customers isn’t easy. You first have to generate lots of leads --people who virtually raise their hands and say, “I’d like ...

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Pinterest Power: 7 Reasons Your Natural Health Products Need Pinterst

Published on August 15, 2014 Lynda Goldman

I’m in love with a new social media site: Pinterest! (Sorry, LinkedIn).

Yes, my favorite site for business has been LinkedIn. It revolutionized my copywriting business, and is my #1 way to generate leads. LinkedIn, I still love you and owe you a depth of gratitude.

I’m also on Facebook ...

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3 Ways Your Natural Product Customers May be Lost in LA

Published on July 30, 2014 Lynda Goldman

On a business trip to LA, my colleague and I decided to take a one-day bus tour of the city.

The tour driver checked our receipt and waved us onto the bus. We settled in, excited about our venture to Hollywood.

After 15 minutes of driving, we noticed signs for the airport, and ...

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10 Newsletter Marketing Lessons from 9 Months of Publishing

Published on July 23, 2014 Lynda Goldman

About 9 months ago, I decided to add an exciting element to my copywriting business. I launched my online newsletter, Healthy Organic Woman.

You may know me as a copywriter for the natural health industry, providing marketing and copywriting to supplement companies and alternative health ...

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7 Newsletter FAQs for Natural Health Companies

Published on July 2, 2014 Lynda Goldman

 

You probably know the benefits of sending a regular newsletter to your natural health customers, but perhaps you haven’t managed to get yours off the ground.

With a variety of marketing tasks competing for your attention, it’s easy to ignore the humble newsletter in favor of more glamorous strategies ...

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