Recently a client called me with a frantic request: “This book has been sitting on my desk for 2 years, and I can’t get it finished.
Now I have a major conference coming up where I’ll be speaking. Can you help me get my book finished?”
On the heels ...
Your mother may not work in sales or marketing, and mine didn’t either –at least, not directly.
But subtly, and in every way, my mother delivered marketed lessons as she “sold” her ideas to our family.
After all, aside from brute force (which my mother never used), how else can ...
Interview with Michael Boutot, Executive Director of American College for Advancement in Medicine (ACAM): the voice of integrative medicine for over 40 years. Find out the benefits to you in attending the summit.
With a background of 30 years in insurance property claims and legal litigation management, you ...
Is your SEO company lying to you about your natural products website?
Everyone is buzzing about how important it is to rank high on the search engines.
Google is constantly changing the rules.
And the actual process of getting your site to rank high is laced with terminology that gives ...
Raspberry Ketones or Coffee Bean Extract, anyone? With the natural health industry growing so rapidly, I get calls daily from people who want to cash in on Dr. Oz’s latest recommendations.
Some companies have high quality products, while others may not.
How do you come across to the buying public?
...
As human beings, we naturally tell stories. From the time we are little, stories captivate us and keep us spellbound. In turn, we love to tell stories to our loved ones and friends.
In fact, we create our entire conception of who we are from the stories we tell ourselves, ...
Do you think of the color orange when you think of carrots?
You might be surprised to learn that carrots were originally different colors, and became orange because of a branding campaign.
You probably also think of “branding” as something big corporations do to help you remember their products. You ...
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