3 Ways to Appeal to Smart Natural Products Consumers

Published on January 23, 2015 Lynda Goldman

Your sophisticated, health conscious customers are hungry for information.

They read website content, scrutinize labels and compare ingredients. They consult Dr. Google because they are concerned about what they put onto their skin and into their bodies.

Since so many websites competing on price, providing content gives you an advantage.

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The Awful Truth about Most Natural Products Home Pages

Published on January 16, 2015 Lynda Goldman

They are slick. They are smooth. They are beautiful.

You know those bold, bright rotating images of your products bottles, or of smiling healthy people on the home pages of most natural products websites?

You may assume they are helping to sell your products. After all, everyone has them, so ...

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10 Smart Ideas to Skyrocket Natural Products Sales in 2015

Published on January 7, 2015 Lynda Goldman

New year, new you! Are you feeling fuzzy from all the holiday revelry? Hopefully you’re also excited about a fresh start to marketing your natural products and services in 2015.

Here are 10 smart marketing ideas for selling natural products and services. Use them to get your brain pumping and ...

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Warmest Holiday Wishes

Published on December 22, 2014 Lynda Goldman

All I Want for New Years is…. More Natural Product Sales?

Published on December 11, 2014 Lynda Goldman

As the year draws to a close, I always reflect on my business in the past year, and what I would like to achieve in the coming year.

If you sell natural products or holistic health services, your wish list probably begins (and possibly ends) with: More natural product sales ...

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3 Favorite Marketing Books of 2014 for Selling Natural Products

Published on December 5, 2014 Lynda Goldman

Has 2014 been a year of learning and growth for you? My shelves are groaning from the weight of the new books I read this year.

The two topics I’m passionate about are natural health and marketing, so I’m blessed to be doing what I do: helping natural product companies ...

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5 Myths of Natural Product Online Marketing

Published on November 28, 2014 Lynda Goldman

Do you market a natural product or holistic health practice online?

If you’re struggling to get traffic or make sales, you’re not alone. But it’s likely you have fallen for one or more of these myths:

1. You believe that online marketing is somehow easier than opening a brick-and-mortar store.

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3 Secrets to Getting Natural Health Newsletters Opened

Published on October 15, 2014 Lynda Goldman

Relationship Marketing is the #1 way to build a loyal following of customers, and natural health newsletters are the best way to build that relationship.

Your natural health newsletter is a classic tool for bonding with your readers, because you reach them in their personal space, their inbox. It’s a ...

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ABCs of Marketing Natural Health Products Online

Published on September 4, 2014 Lynda Goldman

September is back to school time, and for young children, that means learning the ABCs.

Beyond the alphabet, learning your ABCs is a kind of mantra that you can apply to whatever you do.

For example, sales people have this phrase drummed into their heads: ABC: Always Be Closing.

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How to Pull a Needle Out of a Haystack for Natural Products Sales in 2014

Published on September 1, 2014 Lynda Goldman

Millions of people might benefit from your natural products – if only they know you exist, and pay attention to your marketing promotions.

Online or offline, getting good, paying customers isn’t easy. You first have to generate lots of leads --people who virtually raise their hands and say, “I’d like ...

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