ABCs of Marketing Natural Health Products Online

Published on September 4, 2014 Lynda Goldman

September is back to school time, and for young children, that means learning the ABCs.

Beyond the alphabet, learning your ABCs is a kind of mantra that you can apply to whatever you do.

For example, sales people have this phrase drummed into their heads: ABC: Always Be Closing.

...

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How to Pull a Needle Out of a Haystack for Natural Products Sales in 2014

Published on September 1, 2014 Lynda Goldman

Millions of people might benefit from your natural products – if only they know you exist, and pay attention to your marketing promotions.

Online or offline, getting good, paying customers isn’t easy. You first have to generate lots of leads --people who virtually raise their hands and say, “I’d like ...

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Pinterest Power: 7 Reasons Your Natural Health Products Need Pinterst

Published on August 15, 2014 Lynda Goldman

I’m in love with a new social media site: Pinterest! (Sorry, LinkedIn).

Yes, my favorite site for business has been LinkedIn. It revolutionized my copywriting business, and is my #1 way to generate leads. LinkedIn, I still love you and owe you a depth of gratitude.

I’m also on Facebook ...

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3 Ways Your Natural Product Customers May be Lost in LA

Published on July 30, 2014 Lynda Goldman

On a business trip to LA, my colleague and I decided to take a one-day bus tour of the city.

The tour driver checked our receipt and waved us onto the bus. We settled in, excited about our venture to Hollywood.

After 15 minutes of driving, we noticed signs for the airport, and ...

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10 Newsletter Marketing Lessons from 9 Months of Publishing

Published on July 23, 2014 Lynda Goldman

About 9 months ago, I decided to add an exciting element to my copywriting business. I launched my online newsletter, Healthy Organic Woman.

You may know me as a copywriter for the natural health industry, providing marketing and copywriting to supplement companies and alternative health ...

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7 Newsletter FAQs for Natural Health Companies

Published on July 2, 2014 Lynda Goldman

 

You probably know the benefits of sending a regular newsletter to your natural health customers, but perhaps you haven’t managed to get yours off the ground.

With a variety of marketing tasks competing for your attention, it’s easy to ignore the humble newsletter in favor of more glamorous strategies ...

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The Magic Marketing Wand for Natural Products and Services

Published on June 17, 2014 Lynda Goldman

Once upon a time, ads were mainly on TV, radio and in newspapers.

Now they bombard you from the moment you wake up and check your mobile device, to the last time your check your email and click a link before nodding off for the night.

Attracting and keeping ...

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10 Lost Marketing Secrets for Natural Health Products

Published on June 6, 2014 Lynda Goldman

 

When you market natural health products or alternative health services, it’s easy to just keep doing the same few marketing techniques over and over again.

For one thing, you don’t always have time to explore the latest social media marketing sites, and there are just so many hours in ...

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Toy in the Crackerjack Box

Published on May 27, 2014 Lynda Goldman

When you try to get prospects to sign up for your newsletter, you’re hoping to play ball with them.

You throw something out – information, a discount coupon, an invitation to an event.

They catch, and you both benefit.

At least that’s how it’s supposed to work. More often than ...

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Good and Bad Natural Health Newsletters- What’s the Difference?

Published on May 15, 2014 Lynda Goldman

 

I read a lot of natural health newsletters and blogs about alternative healing, supplements, food, and the environment.

That’s my job. I write newsletters for my clients so I have to know what’s happening in this field.

It’s also my passion, which is the reason I chose this field ...

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