7 Home Page Horrors & Easy Remedies for Natural Products Websites

Published on March 20, 2015 Lynda Goldman

Start with a large rotating banner. Add some hero images of your products. Layer on a few smiling seniors on bicycles, younger people running in a park, or a smiling mom and baby.

What can go wrong? Plenty.

While this seems like a recipe for success for natural products websites, ...

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5 Ways LinkedIn Beats Dragons Den as a Business Tool

Published on March 13, 2015 Lynda Goldman

 

Dragon’s Den and Shark Tank fascinate me.

I’m often awed by the ingenuity on these two television shows (Dragon’s Den is a Canadian show) where entrepreneurs pitch their novel products and services in hopes of getting the backing of a dragon or a shark.

As a solo entrepreneur, I ...

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LinkedIn – Love it or Leave It?

Published on March 6, 2015 Lynda Goldman

Are you on LinkedIn? If so, it’s likely you either love it because you get business from it, or you feel confused and lost because you have no idea what to do.

That’s the way I felt at first. In fact, when people sent me invitations, I’d just delete ...

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This May Not Be For YOU…

Published on February 27, 2015 Lynda Goldman

Can a book change your life? Many books have been pivotal to mine, with information that improved my health and my business– sometimes dramatically.

That’s why I’m so excited to tell you about my new book,

“Make Money Online: 7 Steps to Make Money at Home Writing About Health and ...

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3 Little-Know Secrets for Discovering the Hottest Natural Products

Published on February 20, 2015 Lynda Goldman

The Internet is filled with websites selling supplements, from weight-loss products to joint pain solutions. Store shelves are groaning from stacks of multivitamins and natural beauty products.

Do you every wonder which products are selling best, and who is actually buying them?

Here are 3 little-knows secrets for discovering ...

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Are You Asking the Wrong Natural Products Marketing Questions?

Published on February 13, 2015 Lynda Goldman

Recently I’ve been getting quite a few calls with variations of these questions:

1. What are the hottest supplements on the market today? I want to start a natural products business and I want to know what’s selling well.

2. I have a great natural product but I can’t sell ...

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What’s Peculiar About Your Natural Products Business?

Published on February 6, 2015 Lynda Goldman

This week, I attended an eye-opening talk by a Doctor of Naturopathic Medicine and Homeopathy, Dr. Lisa Samet. I never fully understood how homeopathy worked, and was fascinated by what I learned.

I’m not an expert in homeopathy. I specialize in marketing natural products. But ...

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10 Silly Oversights That Can Cost You Natural Products Sales

Published on January 30, 2015 Lynda Goldman

Do you ever have those “duh” moments when you slap your forehead and say, “Why didn’t I think of that? It’s so obvious!”

Often things that are apparent to everyone else can completely elude us. This is what led me to copywriting for the natural products industry.

I had been ...

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3 Ways to Appeal to Smart Natural Products Consumers

Published on January 23, 2015 Lynda Goldman

Your sophisticated, health conscious customers are hungry for information.

They read website content, scrutinize labels and compare ingredients. They consult Dr. Google because they are concerned about what they put onto their skin and into their bodies.

Since so many websites competing on price, providing content gives you an advantage.

...

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The Awful Truth about Most Natural Products Home Pages

Published on January 16, 2015 Lynda Goldman

They are slick. They are smooth. They are beautiful.

You know those bold, bright rotating images of your products bottles, or of smiling healthy people on the home pages of most natural products websites?

You may assume they are helping to sell your products. After all, everyone has them, so ...

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