Branding Natural Products

Orange is the New Green: 6 Crucial Branding Tips for Natural Products

Published on December 9, 2015 Lynda Goldman

“Success isn’t about being perceived as the best at what you do. It’s about being perceived as the only one who does what you do.” –Jerry Garcia of the Grateful Dead

When you think of orange vegetables, do carrots leap to mind? You might be surprised to learn that carrots ...

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3 Truths and a Lie about Winning Websites for Natural Health Products and Services

Published on April 25, 2013 Lynda Goldman

Raspberry Ketones or Coffee Bean Extract, anyone?  With the natural health industry growing so rapidly, I get calls daily from people who want to cash in on Dr. Oz’s latest recommendations.

Some companies have high quality products, while others may not.

How do you come across to the buying public?

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7 Fascinating Branding Triggers for Natural Products & Holistic Health Services

Published on April 18, 2013 Lynda Goldman

Why do some brands fascinate you, and others leave you cold?

What compels you to pick up some products and examine them, while leaving others to gather dust on the shelves?

In a distracted, overcrowded world, creating a brand that fascinates people is the most powerful way to capture ...

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5 Branding Stories that Sell Natural Products and Holistic Health Services

Published on April 11, 2013 Lynda Goldman

As human beings, we naturally tell stories. From the time we are little, stories captivate us and keep us spellbound. In turn, we love to tell stories to our loved ones and friends.

In fact, we create our entire conception of who we are from the stories we tell ourselves, ...

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3 Easy Steps to a Book to Brand Your Natural Products or Holistic Health Services

Published on April 3, 2013 Lynda Goldman

Branding your natural products or holistic health services can be as easy....or difficult as writing a book.

Take it from the late Isaac Asimov. He said readers would constantly approach him with ideas for science fiction stories. They suggested that he could write the story and then they could ...

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6 Carroty Branding Tips for Natural Products and Holistic Health Professionals

Published on March 27, 2013 Lynda Goldman

Do you think of the color orange when you think of carrots?

You might be surprised to learn that carrots were originally different colors, and became orange because of a branding campaign.

You probably also think of “branding” as something big corporations do to help you remember their products. You ...

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3 Emotional Branding Tips for Natural Products and Holistic Health Practitioners

Published on March 20, 2013 Lynda Goldman

Beautiful branding tips are everywhere.

I was on my way to Expo West last week and had a strange experience at the airport. I live in Canada, and I had to go through US customs. This process normally involves a short lineup, and I arrived in plenty of time.

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10 Beautiful New Brands from Expo West

Published on March 14, 2013 Lynda Goldman

I just got back from slurping, sipping and snacking my way through Expo West. With a record breaking 63,000 attendees, and 2,428 exhibiting companies, the experience was both fun and overwhelming.

Like a kid in a (natural, organic) candy shop, the most fun for me was voting for the best ...

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5 Healthy Branding Reasons to Write Your Natural Products Book Today

Published on February 20, 2013 Lynda Goldman

Natural product and supplement sales are growing faster than the dandelions that take over your lawn in summer.

That means plenty of opportunity for you.

It also means you have to differentiate or die. (According to Jack Trout, author of Differentiate or Die, Survival in our era of killer competition)

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12 Branding Tips for Healthy Natural Products Sales

Published on October 11, 2012 Lynda Goldman

While shopping at my favorite health food store recently, I was struck by all the new skin care products, with vibrant packages that practically begged me to examine them. Sadly, some of my old favorites didn’t inspire me to pick them up.

I remember years ago when there were few ...

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