Buying Motives

17 Secrets that Motivate Natural Products Customers to Buy Now!

Published on February 6, 2013 Lynda Goldman

Ever wonder what your natural products customers really want?

Puzzled by why your web visitors flee instead of buying?

Mystified about how to turn visitors into customers?

The answer lies in people’s motivations. Do you think that people care that you have a new, smaller capsule? Or that you just ...

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3 Winning Goals for Natural Product Websites

Published on October 4, 2012 Lynda Goldman

Imagine walking into a store and the sales clerk comes over and says, “These are our new products. Buy them now!”

Crazy? It’s what many natural health websites do. Featured products are the first thing you see, before you even know if you are in the right place. No one ...

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#1 Ingredient for Nutritional and Dietary Supplement Web Sales

Published on September 6, 2012 Lynda Goldman

Every week I get calls from people selling nutritional and dietary supplements on the web. They all have the same question: “How do I get more sales?”

Having a great product doesn’t guarantee sales. Typically, nutritional and dietary supplement websites talk about:

1. Themselves: the company and what they do

...

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7 Organic Trust-Builders for Natural Product Websites

Published on August 30, 2012 Lynda Goldman

Do you trust me? Maybe not yet. And you’re not likely to use my services until we build that trusting relationship.

Our society is programed not to trust. We don’t give blanket trust to businesses or institutions. We don’t trust processes. We don’t trust advertising. Today’s customers can be pretty ...

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6 Sniff Tests for Natural Beauty & Personal Care Products Marketing

Published on August 23, 2012 Lynda Goldman

Freshen, renew, indulge, protect, harmonize, balance, purify, moisturize.

These are all promises that natural beauty and personal care marketing companies make. But do you know which ones apply to your customers? They aren’t all the same.

The Nutrition Business Journal says that NutriBeauty, including conventional beauty products with natural, ...

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6 Reasons Your Nutritional Supplements Website Needs a Brain Audit

Published on August 9, 2012 Lynda Goldman

Have you ever been driving your car with your mind a thousand miles from the road? If you take the same route frequently, you probably arrive at your destination without even remembering how you got there. Your brain is functioning on automatic.

But one day, out of the corner of ...

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9 Reasons You Need a Female Copywriter for Your Natural Health Website

Published on July 26, 2012 Lynda Goldman

“My target customers are women aged 35-55.” I hear this time and again when I ask natural health and supplement companies, “Who are you trying to reach with your web copy?” The age group may vary slightly, but reaching women is the answer at least 90% of the time.

It’s ...

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Secrets to Writing Content Worth Stealing

Published on July 5, 2012 Lynda Goldman

 

Quick question: Which of these headlines for natural, herbal sleep remedies do you think your customers would best respond to?

Sleep like a Baby

Natural Sleep Aids and Remedies

Eat Drink and be ...

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5 Reasons Not to Target Women 35-55 for Your Natural Health Products

Published on May 17, 2012 Lynda Goldman

When I ask new clients, “Who is your target market?” invariably they answer, “women aged 35-55”. Sometimes they broaden the scope to “women aged 25-55” or slide upwards a bit and say, “women aged “40-60”.

I always think, “Oh, the poor women aged 35-55. Everyone is targeting them with their ...

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Are You Talking to the Wrong Natural Health Customers?

Published on January 12, 2012 Lynda Goldman

Picture this.  You have a product that relieves back pain. Your customer Googles phrases such as “cure for backache” “back spasms” or “help for sore back”.

However, your keywords are “lumbrosacral spine x-ray” or “spinal stenosis.” You may be talking to the wrong customer.

All too often, natural health companies ...

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