Holistic Health Practitioners

ACAM Spring 2013 Education Summit:Escape to Sunny Florida

Published on May 7, 2013 Lynda Goldman

Interview with Michael Boutot, Executive Director of American College for Advancement in Medicine (ACAM): the voice of integrative medicine for over 40 years. Find out the benefits to you in attending the summit.

With a background of 30 years in insurance property claims and legal litigation management, you ...

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7 Fascinating Branding Triggers for Natural Products & Holistic Health Services

Published on April 18, 2013 Lynda Goldman

Why do some brands fascinate you, and others leave you cold?

What compels you to pick up some products and examine them, while leaving others to gather dust on the shelves?

In a distracted, overcrowded world, creating a brand that fascinates people is the most powerful way to capture ...

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5 Branding Stories that Sell Natural Products and Holistic Health Services

Published on April 11, 2013 Lynda Goldman

As human beings, we naturally tell stories. From the time we are little, stories captivate us and keep us spellbound. In turn, we love to tell stories to our loved ones and friends.

In fact, we create our entire conception of who we are from the stories we tell ourselves, ...

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6 Carroty Branding Tips for Natural Products and Holistic Health Professionals

Published on March 27, 2013 Lynda Goldman

Do you think of the color orange when you think of carrots?

You might be surprised to learn that carrots were originally different colors, and became orange because of a branding campaign.

You probably also think of “branding” as something big corporations do to help you remember their products. You ...

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3 Emotional Branding Tips for Natural Products and Holistic Health Practitioners

Published on March 20, 2013 Lynda Goldman

Beautiful branding tips are everywhere.

I was on my way to Expo West last week and had a strange experience at the airport. I live in Canada, and I had to go through US customs. This process normally involves a short lineup, and I arrived in plenty of time.

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