Marketing natural health products

7 Lost Marketing Secrets for Supplements and Natural Products

Published on June 3, 2016 Lynda Goldman

When you market your supplements or natural health products, it’s easy to just keep using the same few marketing techniques over and over again.

For one thing, you don’t always have time to explore the latest social media marketing sites, and there are only so many hours in the day.

...

Continue reading...

7 P’s of Marketing Organic and Natural Health Products

Published on November 19, 2015 Lynda Goldman

Ever wonder what it takes to really get your organic, natural products, and supplement sales soaring?

Every day I get calls from scientists, importers and companies who sell supplements and natural health products.

They are passionate about the benefits of their products, but are often confused about how to get ...

Continue reading...

5 Surprising Natural Products Marketing Mistakes (And How to Fix Them)

Published on November 12, 2015 Lynda Goldman

You’ve worked hard to create amazing natural products. You’ve set up your online store and put energy into driving traffic. You’re getting visitors. But your sales are disappointing.

What’s wrong?

It’s not gremlins and goblins sabotaging your sales. It could be some surprisingly simple tactics you are overlooking. Here are ...

Continue reading...

The Doctor Oz Effect: How Alternative Health Companies Can Create Web Magic

Published on June 9, 2015 Lynda Goldman

Ahhh…the Doctor Oz effect. It’s still going strong after many years.

Dr. Oz just has to mention a type of supplement, food or health product, and droves of people (mainly women) flock to stores and the Internet to buy what he endorses.

He has created whole new avenues for legitimate ...

Continue reading...

3 Reasons Natural Products Websites Repell Customers

Published on March 30, 2015 Lynda Goldman

Yet I see this frequently on natural products websites. The sites may have a logo or the company name, but they rely on product images or stock photos of happy people to get the benefits of their products across.

On average, 47% of your web visitors will leave ...

Continue reading...

7 Home Page Horrors & Easy Remedies for Natural Products Websites

Published on March 20, 2015 Lynda Goldman

Start with a large rotating banner. Add some hero images of your products. Layer on a few smiling seniors on bicycles, younger people running in a park, or a smiling mom and baby.

What can go wrong? Plenty.

While this seems like a recipe for success for natural products websites, ...

Continue reading...

3 Little-Know Secrets for Discovering the Hottest Natural Products

Published on February 20, 2015 Lynda Goldman

The Internet is filled with websites selling supplements, from weight-loss products to joint pain solutions. Store shelves are groaning from stacks of multivitamins and natural beauty products.

Do you every wonder which products are selling best, and who is actually buying them?

Here are 3 little-knows secrets for discovering ...

Continue reading...

Are You Asking the Wrong Natural Products Marketing Questions?

Published on February 13, 2015 Lynda Goldman

Recently I’ve been getting quite a few calls with variations of these questions:

1. What are the hottest supplements on the market today? I want to start a natural products business and I want to know what’s selling well.

2. I have a great natural product but I can’t sell ...

Continue reading...

What’s Peculiar About Your Natural Products Business?

Published on February 6, 2015 Lynda Goldman

This week, I attended an eye-opening talk by a Doctor of Naturopathic Medicine and Homeopathy, Dr. Lisa Samet. I never fully understood how homeopathy worked, and was fascinated by what I learned.

I’m not an expert in homeopathy. I specialize in marketing natural products. But ...

Continue reading...

10 Silly Oversights That Can Cost You Natural Products Sales

Published on January 30, 2015 Lynda Goldman

Do you ever have those “duh” moments when you slap your forehead and say, “Why didn’t I think of that? It’s so obvious!”

Often things that are apparent to everyone else can completely elude us. This is what led me to copywriting for the natural products industry.

I had been ...

Continue reading...