Marketing Tips

#1 Secret to Getting Business from LinkedIn

Published on March 1, 2016 Lynda Goldman

Are you on LinkedIn, but don’t see the benefits? Do you have an anaemic profile that’s quietly wasting away in the dark? Do you get annoyed when people you don’t know ask you to connect?

At first, LinkedIn can be frustrating, and seem like a waste of time. Here are ...

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10 Lost Marketing Secrets for Natural Health Products

Published on June 6, 2014 Lynda Goldman

 

When you market natural health products or alternative health services, it’s easy to just keep doing the same few marketing techniques over and over again.

For one thing, you don’t always have time to explore the latest social media marketing sites, and there are just so many hours in ...

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3.5 Inspiring Marketing Lessons From Mom for Mother’s Day

Published on May 8, 2013 Lynda Goldman

Your mother may not work in sales or marketing, and mine didn’t either –at least, not directly.

But subtly, and in every way, my mother delivered marketed lessons as she “sold” her ideas to our family.

After all, aside from brute force (which my mother never used), how else can ...

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Published in Marketing Tips

6 Electrifying eBook Ideas to Boost Natural Product Sales

Published on May 31, 2012 Lynda Goldman

A few months ago I picked up a small book in the natural health store where I shop. It was for a supplement that I had not used before. The book was clearly written, and had compelling information about the benefits of this product. I became so excited that I ...

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#1 Marketing Mistake Most Natural Product Websites Make

Published on January 18, 2012 Lynda Goldman

Your company creates great products, so naturally you want to tell your web visitors about what you do – how efficient you are, your goals and mission, and how long you’ve been in business.

Think about this: nobody cares about your company or products except you. People care about themselves, ...

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Are You Talking to the Wrong Natural Health Customers?

Published on January 12, 2012 Lynda Goldman

Picture this.  You have a product that relieves back pain. Your customer Googles phrases such as “cure for backache” “back spasms” or “help for sore back”.

However, your keywords are “lumbrosacral spine x-ray” or “spinal stenosis.” You may be talking to the wrong customer.

All too often, natural health companies ...

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7 Gifts from the Heart that Keep on Giving

Published on December 16, 2011 Lynda Goldman

Today I have 7 gifts for you. You are welcome to pass these gifts along to people in your life.

These gifts don’t cost you anything. They don’t involve shopping in holiday crowds. But in just a few minutes they bring you riches, warmth and good will.

What’s interesting is ...

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12 Likeable Ways to Stay On Customers’ Radar

Published on November 30, 2011 Lynda Goldman

In the old days, keeping in touch with customers or prospects involved a bit of work. You could call customers or cold-call prospects, send letters or postcards by regular mail, put ads in targeted magazines, send paper newsletters and direct mail pieces, and more.

These options are all still available, ...

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16 Natural Health Month Must-Haves

Published on November 23, 2011 Lynda Goldman

 

November is National Health Food month.  As the days get shorter, we spend more time inside. If you manufacture, market or sell natural health products, this is a terrific time to check the natural health of your website and marketing initiatives.

Here are 16 must-haves for your natural health ...

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5 Million Watermelons Boost Natural Health Sales

Published on November 17, 2011 Lynda Goldman

A recent newspaper headline caught my attention: “Hi, I’m Paul and I caught your dinner.”

Does the average person care where the fish or watermelon on their plate originated, or where the ingredients in their supplements or skin care products were produced? Maybe not. But your natural health customers probably ...

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