Freshen, renew, indulge, protect, harmonize, balance, purify, moisturize.
These are all promises that natural beauty and personal care marketing companies make. But do you know which ones apply to your customers? They aren’t all the same.
The Nutrition Business Journal says that NutriBeauty, including conventional beauty products with natural, ...
When I ask new clients, “Who is your target market?” invariably they answer, “women aged 35-55”. Sometimes they broaden the scope to “women aged 25-55” or slide upwards a bit and say, “women aged “40-60”.
I always think, “Oh, the poor women aged 35-55. Everyone is targeting them with their ...
“J” is an experienced makeup artist who recently decided to “defect” from her job with a large mainstream cosmetics organization. She now uses natural, organic cosmetics exclusively.
Her views on makeup changed over the years, and she now wholeheartedly embraces organic makeup. Here is an excerpt of an interview ...
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