Natural beauty products

6 Sniff Tests for Natural Beauty & Personal Care Products Marketing

Published on August 23, 2012 Lynda Goldman

Freshen, renew, indulge, protect, harmonize, balance, purify, moisturize.

These are all promises that natural beauty and personal care marketing companies make. But do you know which ones apply to your customers? They aren’t all the same.

The Nutrition Business Journal says that NutriBeauty, including conventional beauty products with natural, ...

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5 Reasons Not to Target Women 35-55 for Your Natural Health Products

Published on May 17, 2012 Lynda Goldman

When I ask new clients, “Who is your target market?” invariably they answer, “women aged 35-55”. Sometimes they broaden the scope to “women aged 25-55” or slide upwards a bit and say, “women aged “40-60”.

I always think, “Oh, the poor women aged 35-55. Everyone is targeting them with their ...

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Confessions of an Awakened Natural Cosmetics Makeup Artist

Published on August 25, 2011 Lynda Goldman

“J” is an experienced makeup artist who recently decided to “defect” from her job with a large mainstream cosmetics organization. She now uses natural, organic cosmetics exclusively.

Her views on makeup changed over the years, and she now wholeheartedly embraces organic makeup. Here is an excerpt of an interview ...

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