Natural health marketing

Warmest Holiday Wishes

Published on December 22, 2014 Lynda Goldman

3 Ways Your Natural Product Customers May be Lost in LA

Published on July 30, 2014 Lynda Goldman

On a business trip to LA, my colleague and I decided to take a one-day bus tour of the city.

The tour driver checked our receipt and waved us onto the bus. We settled in, excited about our venture to Hollywood.

After 15 minutes of driving, we noticed signs for the airport, and ...

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10 Lost Marketing Secrets for Natural Health Products

Published on June 6, 2014 Lynda Goldman

 

When you market natural health products or alternative health services, it’s easy to just keep doing the same few marketing techniques over and over again.

For one thing, you don’t always have time to explore the latest social media marketing sites, and there are just so many hours in ...

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7 Steps to Social Media Success for Natural Products Marketing

Published on September 5, 2013 Lynda Goldman

 

Errrr… “What’s Pinterest, and do I really need it?”

Facebook ads, Twitter, LinkedIn, YouTube, Google+, Stumbled Upon, Digg…. Social media seems to offer myriad possibilities for natural products marketing.

But the list seem endless – and exhausting. Even worse, a new social media site seems to spring up every ...

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#1 Magic Word That Sparks Natural Health Products and Service Sales

Published on July 18, 2013 Lynda Goldman

There’s a saying, "If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck."

Let’s adapt that a little...

"If it looks like an authority, acts like an authority, and talks like an authority, then it probably is an authority."

...

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3 Bestseller Myths About Writing Your Natural Health Book

Published on July 3, 2013 Lynda Goldman

You’ve heard the myths about writing your book: You can be a best seller on Amazon, and become rich and famous.

Why do we buy into this? Because we are naturally competitive, so we want to be the best.

And we have the idea that becoming a bestselling author will ...

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7 P’s of Winning Supplement Sales from Your Website

Published on December 6, 2012 Lynda Goldman

Ever wonder what it takes to really get your supplement sales soaring?

Every day I get calls from scientists, importers and companies who sell supplements and natural health products.

Everyone wants to sell more products on the Internet, but most people are confused about how to get started, or how ...

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5 Home Page Secrets that Take Your Natural Health Website from Zero to Hero

Published on November 12, 2012 Lynda Goldman

On average, 47% of your web visitors will leave your site within seconds.

It’s called the “bounce rate*” Are you shocked? That’s the average for websites. Your site may have an even higher bounce rate.

*Bounce rate is the % of visitors that land on your site without visiting another ...

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7 Video Must-Haves to Keep Natural Health Customers Watching to the Final Frame

Published on April 26, 2012 Lynda Goldman

We’ve all heard that a picture is worth a thousand words. I recently saw the quote, “One minute of video is worth 18 million words.”

I’m guessing that no one actually counted those 18 million words, but the idea is clear: video is now one of the most effective ways ...

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7 Essential Natural Health Videos that Blow Away the Talking Head

Published on April 19, 2012 Lynda Goldman

The talking head is dead. Long live the talking head.

By now, you’ve probably realized the incredible value of video to engage your customers. But you may be hesitating because you associate business videos with the talking head, where the CEO ...

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