Social media marketing

Pinterest Power: 7 Reasons Your Natural Health Products Need Pinterst

Published on August 15, 2014 Lynda Goldman

I’m in love with a new social media site: Pinterest! (Sorry, LinkedIn).

Yes, my favorite site for business has been LinkedIn. It revolutionized my copywriting business, and is my #1 way to generate leads. LinkedIn, I still love you and owe you a depth of gratitude.

I’m also on Facebook ...

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7 Steps to Social Media Success for Natural Products Marketing

Published on September 5, 2013 Lynda Goldman

 

Errrr… “What’s Pinterest, and do I really need it?”

Facebook ads, Twitter, LinkedIn, YouTube, Google+, Stumbled Upon, Digg…. Social media seems to offer myriad possibilities for natural products marketing.

But the list seem endless – and exhausting. Even worse, a new social media site seems to spring up every ...

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Success in Natural Products Today – What Does it Really Take?

Published on June 5, 2013 Lynda Goldman

In a booming natural products market, Mary Mulry has seen it all. With a PhD in food science and human nutrition, she’s worked with companies from startup to billions of dollars in sales.

Her clients and employers have included Celestial Seasonings, Ben and Jerry’s, Wild Oats Markets, Allegro Coffee, ...

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Disappointed in Twitter? 5 Social Media Mistakes & How to Fix Them

Published on May 3, 2012 Lynda Goldman

 

A client recently told me that he’s disappointed in Twitter because he never gets any business.

Watch this short video to see if you share his experience.

Are you disappointed in social media? Here are 5 common mistakes that limit your chances of marketing successfully on social media.

1. ...

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TIC Gums’ Secrets of Social Media that Sticks

Published on March 22, 2012 Lynda Goldman

“Be in the right place all the time,” says Harold Nicoll. With a tagline of “We’re Your Gum Gurus” they are true to their words.

Are you struggling to figure out how to use social media to sell ingredients and natural health products? My interview with Harold Nicoll, Marketing Manager ...

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Social Media Cheat Sheet for Natural Health Marketing

Published on March 6, 2012 Lynda Goldman

 

Have you been struggling to figure out social media marketing?

Confused by the changes to Facebook, new sites popping up like Pinterest, and wondering what the heck you should be actually doing to get more business from social media?

Here is a cheat sheet, to boil it down to ...

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10 Reasons Ingredient Suppliers should attend Social Media Sunday at Engredea

Published on February 15, 2012 Lynda Goldman

Ingredient suppliers, are you confused about how to get started with social media? Are you wondering if social media can really work for you?

A recent study revealed that 93% of B2B (business to business) companies use social media. Social media marketing is now the most influential channel for business ...

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Afraid of Twitter? Short Video for Social Media Marketing

Published on February 10, 2012 Lynda Goldman

Are you hesitating to use social media because you don’t know what to do or say? You are not alone. Watch this short video!

 

 

 

Want to learn more about using Twitter to grow your business? I’m happy to share my trusted resources with you:

3 ...

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Are You Talking to the Wrong Natural Health Customers?

Published on January 12, 2012 Lynda Goldman

Picture this.  You have a product that relieves back pain. Your customer Googles phrases such as “cure for backache” “back spasms” or “help for sore back”.

However, your keywords are “lumbrosacral spine x-ray” or “spinal stenosis.” You may be talking to the wrong customer.

All too often, natural health companies ...

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Social Media Stuck? How to Move Ahead in 2012

Published on January 4, 2012 Lynda Goldman

 

Do you have SO-MAD syndrome – Social Media Anxiety Disorder?  Most clients I deal with have some degree of it.

They fall into one of the following categories. Do any of these apply to you?

  • You hear about social media constantly, and feel guilty that you’re ...

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