Web content

3 Risky Website Behaviors for Natural Products and Alternative Health Professionals

Published on July 11, 2013 Lynda Goldman

 

Help! My brain is becoming fuzzy. When I visit websites of natural products and alternative health professionals, I’m struck by one thing – they all look the same.

You know what I’m talking about. Here’s the recipe:

1. Take one WordPress theme.

2. Tack on some images of generic ...

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3 Truths and a Lie about Winning Websites for Natural Health Products and Services

Published on April 25, 2013 Lynda Goldman

Raspberry Ketones or Coffee Bean Extract, anyone?  With the natural health industry growing so rapidly, I get calls daily from people who want to cash in on Dr. Oz’s latest recommendations.

Some companies have high quality products, while others may not.

How do you come across to the buying public?

...

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5 Halloween Horrors that Scare Natural Health Customers Away

Published on October 31, 2012 Lynda Goldman

Boo! I’ve been looking at lots of natural health websites lately, and found some wonderful, inviting and informative sites.

But I also found some downright scary practices that are likely to spook your visitors.

You’ve heard over and over again that a Continue reading...

Published in Web content

5 Ways to Ignite Your Natural Health Website

Published on September 13, 2012 Lynda Goldman

Are you looking for ways to create a vibrant, energetic website that attracts the right customers? A website that engages your customers, so they come back to see what’s new? A website that convinces visitors to perform the magical act of ordering your products?

Creating an online community where people ...

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What Your Web Designer Didn’t Tell You (but You Really Need to Know)

Published on July 12, 2012 Lynda Goldman

Is your web designer giving you advice about designing your website? Maybe you shouldn’t listen to it.

All too often, clients come to me with websites that don’t convert – which means that visitors don’t buy anything. What a waste. When you take all the trouble to attract your ideal ...

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#1 Secret to Selling Natural Health Products

Published on February 23, 2012 Lynda Goldman

 

“Nobody reads today” a client told me as we discussed her new website. She wanted to remove most of the content from her old website and just add pictures of her products with links to a shopping cart.

Whoa! I was taken aback. People who don’t care ...

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#1 Marketing Mistake Most Natural Product Websites Make

Published on January 18, 2012 Lynda Goldman

Your company creates great products, so naturally you want to tell your web visitors about what you do – how efficient you are, your goals and mission, and how long you’ve been in business.

Think about this: nobody cares about your company or products except you. People care about themselves, ...

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Are You Talking to the Wrong Natural Health Customers?

Published on January 12, 2012 Lynda Goldman

Picture this.  You have a product that relieves back pain. Your customer Googles phrases such as “cure for backache” “back spasms” or “help for sore back”.

However, your keywords are “lumbrosacral spine x-ray” or “spinal stenosis.” You may be talking to the wrong customer.

All too often, natural health companies ...

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The Herb Lost in Cyberspace

Published on November 3, 2011 Lynda Goldman

One of my clients was missing a golden opportunity. He had several herbal products made from a plant that not many people have heard of, and he was one of the few companies manufacturing this product.

The golden opportunity was that this herb was mentioned on the Dr. Oz show.

...

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7 Trick-or-Treat SEO Tips to Sweeten Natural Health Websites

Published on October 27, 2011 Lynda Goldman

No matter how health conscious you are, Halloween gives you a free pass to scarf down a few mini-sized sweet treats. But like traditional candy, too much sugar and not enough real food will cause a sugar coma.

Your target audience is searching the Internet, hoping to find their “sweet ...

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