Write a Book

5 Smart Reasons to Write a Short Book to Sell More Natural Products

Published on February 18, 2016 Lynda Goldman

How often have you thought, “I really want to write a book,” yet something stopped you.

You know that writing a book can help you differentiate yourself, tell your story, and generate leads for your products.

But maybe it seems overwhelming, or you just don’t have the time.

Instead of ...

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Published in Write a Book

7 Book Publishing Snafus in Writing Your Alternative Health Services Book

Published on July 26, 2013 Lynda Goldman

How do I get the royalties from a book?

Two alternative health services providers contacted me this week with this book publishing question.

To the outsider, book publishing is a mysterious world of New York publishers on the one hand, and Amazon.com e-books on the other.

In between, there are ...

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#1 Magic Word That Sparks Natural Health Products and Service Sales

Published on July 18, 2013 Lynda Goldman

There’s a saying, "If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck."

Let’s adapt that a little...

"If it looks like an authority, acts like an authority, and talks like an authority, then it probably is an authority."

...

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3 Bestseller Myths About Writing Your Natural Health Book

Published on July 3, 2013 Lynda Goldman

You’ve heard the myths about writing your book: You can be a best seller on Amazon, and become rich and famous.

Why do we buy into this? Because we are naturally competitive, so we want to be the best.

And we have the idea that becoming a bestselling author will ...

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3 Sensational books to write in July for sizzling natural products sales all year

Published on June 27, 2013 Lynda Goldman

Ahhh, summer time, and the living is easy – especially if you live in a cold climate like I do, and wait all year for a few rays of sunshine to appear.

If July is vacation time for you, your head is probably filled with beach time, and settling down ...

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3 Myths of Publishing a Book to Build Your Business for Organic Products and Natural Health Services

Published on May 17, 2013 Lynda Goldman

 

Recently a client called me with a frantic request: “This book has been sitting on my desk for 2 years, and I can’t get it finished.

Now I have a major conference coming up where I’ll be speaking. Can you help me get my book finished?”

On the heels ...

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3 Easy Steps to a Book to Brand Your Natural Products or Holistic Health Services

Published on April 3, 2013 Lynda Goldman

Branding your natural products or holistic health services can be as easy....or difficult as writing a book.

Take it from the late Isaac Asimov. He said readers would constantly approach him with ideas for science fiction stories. They suggested that he could write the story and then they could ...

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#1 Way to Avoid a Google Slap to Your Natural Products Website

Published on February 27, 2013 Lynda Goldman

The Google Slap. You may have heard of it, but aren’t sure what it is and how it relates to your natural products website.

Essentially, Google penalized a whole bunch of websites that they considered to be poor quality.

They diminished their page rank, meaning the sites did not come ...

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5 Healthy Branding Reasons to Write Your Natural Products Book Today

Published on February 20, 2013 Lynda Goldman

Natural product and supplement sales are growing faster than the dandelions that take over your lawn in summer.

That means plenty of opportunity for you.

It also means you have to differentiate or die. (According to Jack Trout, author of Differentiate or Die, Survival in our era of killer competition)

...

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#1 Way to Win the Hearts of Skeptical Natural Products Customers

Published on January 30, 2013 Lynda Goldman

Your natural products customers are skeptical.

They don’t believe marketers or advertisements. Their radar is up when anyone tries to sell to them.

They are inundated with advertising on everything from cereal boxes to bathroom stalls.

They want to buy your products, but they don’t want to be “sold to.”

...

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