marketing natural skin care products

6 Sniff Tests for Natural Beauty & Personal Care Products Marketing

Published on August 23, 2012 Lynda Goldman

Freshen, renew, indulge, protect, harmonize, balance, purify, moisturize.

These are all promises that natural beauty and personal care marketing companies make. But do you know which ones apply to your customers? They aren’t all the same.

The Nutrition Business Journal says that NutriBeauty, including conventional beauty products with natural, ...

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3 Reasons Offering the Best Natural Skin Care Products Doesn’t Cut it Anymore

Published on July 22, 2011 Lynda Goldman

I recently met with a client who wanted to create a new website for his range of organic skin care products. He proudly handed me a few brochures to showcase his newest line.

After glancing at them briefly, I selected two brochures and held them up. The headline of ...

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